Our Story
Founded in the heart of Manhattan's Chelsea district, Plimto LLC embodies the principle of measured capacity—providing direct business lending solutions that support growth without overwhelming operations. Our name reflects our philosophy: like the plimsoll line on a ship's hull, we help businesses find their optimal load point.
As a direct lender, we understand that businesses need more than capital—they need a partner who appreciates the delicate balance between ambition and sustainability. We combine Manhattan precision with warm confidence, offering flexible financing that adapts to your unique business rhythm.
Located at 129 W 27th St in New York's financial services hub, we serve businesses across industries with working capital solutions, revenue-based financing, and equipment funding. Our approach is architectural: building financial structures that bear weight without strain, creating space for your business to grow.
Foundation
Plimto LLC established in New York as a direct business lender focused on flexible funding solutions.
Expansion
Reached $50M in funded capital, serving over 500 businesses across diverse industries.
Innovation
Launched revenue-based financing platform, aligning repayment with business performance.
Growth
Surpassed $150M in total funded capital with 2,500+ businesses served nationwide.